This is a simple idea and works well for small businesses because you can pay attention to detail.
You can treat your customers that little more special.
When you do something extra special for a customer 4 things can happen:
1 – You surprise them, because they were not expecting it
2 – They feel special because it probably has not happened to them before
3 – They get excited that they tell their friends and family
4 – More than likely they will buy from you again
You don’t have to add that extra something every time, but when you start seeing the results you might change your mind. Giving a customer a surprise experience of course will make them remember your business and how they were treated. Your human, if you brought an item and found a extra gift inside, you know you would be feel special, especially if its a gift you can actually use, or even give away as a gift. Well whatever would make you feel good, is sure as hell going to make your customers feel good too.
What am i talking about?
In other words, treat your customer to a free product when they purchase from you.
All you are really saying is a special thank you but instead of a thank you card you are doing that little bit extra.
Now you might start saying your products cost to much for you to just give them away, or you have not got enough products to do this, or what if they don’t come back, you have given away a product for nothing!
First and foremost you must love your product, which of course you do right?. So having a stranger come to your business to purchase your product is a wonderful blessing.
Now that awesome new customer needs to be looked after, because they are worth it as L’Oreal would say.
You do this by stepping out of the thinking: – “just be happy for the sale, and now need to look for the next customer”, and turn it into – “I am going to treat this customer like a king or queen”. So they have to come back or even better still let them become your free verbal marketing mega phone.
Now i have some ideas for products you could use that may allow you to not touch the actual products you sell. Before I share just remember that whatever you add as an extra make it relevant to your business.
Question: Do you have products that are not for sale any more?
Let me give you an personal example, with my greeting business: I had some greeting cards printed but the paper I was using at that time became to expensive. So i had to stop using it and find an other supplier. I kept those cards in a box, because i knew they would come in handy. I used them to surprise my customers by popping in a extra card, with their order. When I started doing this I could not leave out a new customer, so what i started doing was, when i created a new design and printed out the sample, I would also print another card for my next new customer.
What I am showing you is that even though you have products that you don’t use, for whatever reason, you now have a reason.
This will hopefully lead to a viral word of mouth from your very surprised but happy customer. I mean who wouldn’t tell a friend that they just received a free item with their purchase.
Here’s an quick idea: Create a small calendar to give away, you can add photos of your other products to the calendar to make it special yet relevant. Your calender can be as simple as a A5 size card with one image on it.
You don’t have to go all out with an expensive gift, the simplest gift can bring the most beautiful smile to any face – remember that.
Looking after a customer who has already made that decision to buy from you is easier than trying to convince those who are not ready to buy from you yet.
To help you get started I have created a WOW Customer Product List Worksheet, especially for you.
How do you use it? Well, on the left hand side it asks the question ‘What products am I going to give away?’ and on the right hand side it asks ‘Where am I going to get this product from?’.
There are so many places online you can look for template items that will allow you to customize to your business. Write down the products you already have that you can use. By filling in your WOW Customer Product List Worksheet before hand, you will not have to look for your products when that new customers finds your awesome business.
Be prepared, fill in your WOW Customer Product List Worksheet, get your products together and be ready to WOW your customer.
You have the power to WOW your customer, don’t take their purchase for granted. Embrace it, feel blessed and send out your thanks to them in a special way.
Share in the comments below how you can add that WOW factor to your new customer’s purchase. If you are already adding the WOW factor, how are you doing this?